Last updated: October 7, 2025

This Must Be The Plays operates this store and website, including all related information, content, features, tools, products and Services, to provide you, the customer, with a personalised shopping experience (the "Services"). This Must Be The Plays is Powered by Shopify, enabling us to deliver the Services to you. This privacy policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our terms of service and this privacy policy, this privacy policy prevails with respect to the collection, processing and disclosure of your personal information.

Please read this privacy policy carefully. By using and accessing the Services, you indicate that you have read this privacy policy and that you understand the collection, use and disclosure of your information as described in this privacy policy.

Personal information we collect or process

When we use the term "personal information", we mean information that identifies you or another person, or that can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or de-identified such that you cannot be identified or reasonably linked to it. Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this personal information:

• Contact details including your name, address, billing address, delivery address, phone number and email address.
• Financial information including credit card, debit card and financial account numbers, payment card information, financial account information, transaction data, payment method, payment confirmation and other payment details.
• Account details including your username, password, security questions, preferences and settings.
• Transaction data including the items you view, add to your cart, add to your wishlist or purchase, return, exchange or cancel, and your previous transactions.
• Communications with us including the information you include in your communications with us, for example when submitting a customer support request.
• Device data including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or navigate through the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our products or Services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Providing, customising and improving the Services. We use your personal information to deliver the Services to you, including to perform our agreement with you, to process your payments, to fulfil your orders, to remember your preferences and items you are interested in, to send you notifications relating to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange shipping, to facilitate any returns and exchanges, to enable you to post reviews and to create a tailored shopping experience for you, such as recommending products related to your purchases.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional messages by email, SMS or post, and to show you online advertisements for products or Services on the Services or other websites.
• Security and fraud prevention. We use your personal information to verify your account, to provide a secure payment and shopping experience, to detect, investigate or take action against potentially fraudulent, illegal, unsafe or malicious activity, to protect public safety and to secure our Services.
• Communicating with you. We use your personal information to provide you with customer support, to respond to you, to provide effective Services and to maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or to respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil discovery, potential or actual litigation or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances we may share your personal information with third parties for legitimate purposes subject to this privacy policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• With business and marketing partners to deliver marketing services and advertise to you. We use Shopify for example to support personalised advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy statements.
• When you instruct us, request it, or otherwise give us permission to share certain information with third parties, such as to ship your products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to deliver and improve the Services for you. Information you submit through the Services will be sent to and shared with Shopify, as well as third parties which may be located in different countries from where you reside, in order to deliver and improve the Services for you. To learn more about how Shopify uses your personal information and any rights you may have, please visit the Shopify customer privacy policy. Depending on where you live, you may be able to exercise certain rights with respect to your personal information via the Shopify privacy policy portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on them.

Children's data

The Services are not intended for use by children and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request its deletion. As of the effective date of this privacy policy, we do not knowingly "share" or "sell" personal data of persons under 16 years of age.

Security and retention of your information

Please be aware that no security measure is perfect or impenetrable and we cannot guarantee "perfect security". We recommend you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on a number of factors, such as whether we need the information to maintain your account, to provide Services to you, to comply with legal obligations, to resolve disputes or to enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may only apply in certain circumstances, and in certain cases we may decline your request as permitted by law.

• Right of access. You may have the right to request access to personal information we hold about you.
• Right to deletion. You may have the right to request that we delete personal information we hold about you.
• Right to correction. You may have the right to ask us to correct inaccurate personal information we hold about you.
• Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails and you may choose to stop receiving them at any time by using the unsubscribe option shown in our emails to you.

If you reside in the United Kingdom or the European Economic Area (EEA), you may also exercise the following rights:

• Objection to and restriction of processing. You may have the right to ask us to stop or restrict the processing of personal information for certain purposes.
• Withdrawal of consent. Where we rely on consent to process your personal information, you have the right to withdraw that consent.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside. Where we transfer your personal information outside the EEA or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's standard contractual clauses.

Changes to this privacy policy

We may update this privacy policy from time to time. We will post the revised privacy policy on this website, update the "Last updated" date and give notice as required by applicable law.

Contact

If you have questions about our privacy practices or this privacy policy, or if you wish to exercise any of your rights, please email us at ihavepop@gmail.com or contact us at Baarsjesweg 204, Amsterdam, 1057 HS, NL. For the purposes of applicable data protection law, we are the data controller of your personal information.

Online returns policy
• If you are not fully happy with your purchase, you can return eligible items within 14 days of receipt.
• Items must be unworn, unwashed and in original condition with tags and packaging.

Exchanges
Processed as a return plus a new order. Place a replacement order to secure stock.

Refunds
• Refunds are issued to the original payment method once your return is inspected and approved.
• Original shipping is non-refundable unless we made an error.
• Processing time: we aim to process within 1–2 business days of receipt. Your bank or card issuer may take 24–48 hours to post the credit.

How to start a return

1. Reply to your order confirmation email or contact CONTACT_EMAIL with your order number, item(s) and reason.
2. Pack the item securely and include your printed order confirmation.
3. Ship to:
   
   STORE_NAME Returns
   RETURNS_ADDRESS
   CITY_POSTCODE
   COUNTRY

Return shipping
• Customers are responsible for return shipping costs unless the item is faulty or we sent the wrong item.
• Use a trackable, insured service and keep proof of postage. We cannot be responsible for returns lost in transit.
• For returns sent from outside the Netherlands, clearly mark the parcel “RETURNED GOODS” to avoid customs charges. STORE_NAME is not responsible for return customs charges.

Returns terms and guidelines
• All items must be in original, resalable condition with tags and packaging.
• Footwear boxes are part of the product. Protect the box with outer packaging.
Damaged boxes may result in refusal.
• We cannot accept items that appear worn, washed or altered.
• Proof of purchase is required.

Have you received my return?
You will receive an email once your return is processed. Keep your return tracking number to monitor delivery to us.

Faulty or incorrect items
Contact CONTACT_EMAIL with photos and order details within a reasonable time.
We will repair, replace or refund in line with your statutory rights. We cover return shipping for validated defects or mistakes.

Legal
Nothing in this policy limits rights that cannot be excluded under applicable
law, including EU withdrawal rights.
Data notice: we share delivery details with shipping partners to fulfill your
order and process returns in line with our Privacy Policy: https://59i16w-iy.myshopify.com/policies/privacy-policy.